After years of featuring excellent testimonials, a destructive and libelous report showed up in your search results on Google. A negative story by itself t is harmful enough, but when the review is fake and defaming, it can be troublesome. Intuitively, you’ll feel the impulsion to act to fake reviews instantly.

But do not permit your feelings to determine your response. You need to be informed of a few matters before you can calculate the most useful technique to react to phony reviews. Your response could repair the damage as well as make the whole thing much worse.

Inspect the false review

It could be tempting to release a mad opinion to fake reviews, try legal action or strike back in some other way. Alternatively, you need to thoroughly analyze the circumstance to determine the aftermaths of the step( s) you intend to take.

Your plan of action needs to be founded on two matters.

  • Is the testimonial real or false?
  • Who is behind the released statement?
  • It is essential to find out who published the unfavorable review. Figure out if it’s a genuine customer with a poor experience or a ferocious person, posting false reviews and defaming claims to hurt your trustworthiness.

When responding to false reviews may make the case worse

There are some situations in which it is better to ease and find other remedies.

When you are under a smear campaign attack

Private Detective Michael Roberts knows it to well: “When you want to take action, you should recognize if your ‘enemy’ has a mental disorder. Engaging with somebody who possesses an anti-social or self-centered personality disorder, commonly brings socials, psychological and monetary suffering to you as well as your loved ones. In some situations, the best alternative you have is to ingest your pride and let the vicious individual think he or she won. Disengage and try to live your life as well as possible”. Instead of openly face in an online fight, quietly begin search-engine-suppression (” SES”) efforts to minimize the damages given on by damaging posts.

Uploading a defence statement could enhance the search position in Google

When you reply to comments, more dialogue appears up on the page. This may activate the search result to strengthen in Google ranking because the search engine has more web content to index. And in some cases, your responding might lead to an online war with your opponent. If you do publish a reply, prevent writing names or keywords that might give Google more keyword terms to find. As an alternative to stating something such as “Smith’s Equipment …” use “the company noted above …”.

When acting to the review could out effectively

In several situations, the best step is to respond directly to the review.

The testimonial is published by a real consumer who had an unfavorable experience.
When this is the case, try to fix the situation. Your response shows the client, as well as other customers that you are eager to set things straight.

When deletion is not possible
When both deletion and suppressions are not possible, responding to the review can be your only choice. Through your rebuttal, you can tell your side of the story and guard your reputation. When prospective customers google your name and find the damaging reviews, they will also see your reply. This leads to the unfavorable review to be less reliable because of it being called into question.

Formulating a response to false reviews.
When responding, it is critical to be tactical and thorough with the words you tell. Your rebuttal in itself is meaningful, but so is the tone of voice in your response. Below are suggestions to help you formulate an effective response.

  • Ask the publisher to get in touch with you directly to find a remedy to the problem
  • Let your story tell the story from your side to a 3rd party
  • Stay clear of being argumentative and let your rebuttal show you intend to repair the issue
  • When the review is phony, clarify (and show evidence if possible) that the publisher is not an actual customer.

Publish your defense on a 3rd party website

When you respond directly to a review, your message may in most cases show right beneath the original review. This not just makes the original review seem more relevant to Google, it also doesn’t alter the harmful phrasing that displays in Google’s search results. With this technique, the users can not see your response without opening the search results to see more.

We advise posting your defense statement on another, credible, site with high Google ranking. In most cases, this has proven out to be more effective and risk-free. This technique balances criticism is directly apparent in search results and prevents online war.

Because we are aware of fake reviews by malicious people, we invite you to post your defense on our website as well. Please contact us and submit your defense.